When the concept of blogging first appeared on the internet marketing scene in the late 1990's, it was used simply as a way for people to comment on an existing website or page. It was the opportunity for subscribers and readers to post opinions on a whole variety of subjects in which they were interested in.
However, what started out as simply the odd sentence or two, has quickly evolved into page after page of personal take on just about anything and everything, and as blogging continues to evolve at a steadily increasing rate, online advertising and internet marketing has really exploded it's potential.
So what follows are 5 simple reasons why blogging should be used as an essential internet marketing tool.