Create a Persona and Write
You should know your audience and their preferences, interests, and life goals before you start writing your blog. Your customers should feel like you are sitting across the table from them with a cup of coffee and talking/emphasizing with them. Some blog writers recommend creating a marketing persona for the group of people you are writing for. A writing persona is basically a creating an imaginary person in your mind when you are writing. What is the lifestyle of this person? What are their interests? What are their goals in life? How can your company fit their needs? As you are writing your blogs, write to the person in your mind that you have created.
Give Your Imaginary Audience Something to Read
When you first start creating blogs, don't start inviting people to your blog until you have posted 5 to 10 good posts. You don't want someone to come to your blog only to find 2 to 3 pieces of information. This will discourage them from returning to your blog in the future. Furthermore, when your imaginary person visits your blog, they should be greeted with information that makes them think and makes them want to return. This is the content you should try to create.
Formatting Your Content
Creating information that is appealing to your imaginary target audience isn't enough. The information you create should be formatted to appeal and attract. Colors, images, and font size should all focus on attracting attention and interest. Inserting links to high quality websites will not only create interest, but it will also improve your SEO rating. Additionally, each blog post you create should focus on a keyword. If you write an in-depth post about a keyword, what you write will be more interesting and organized; search engines value this type of information.
Marketing Your Blog
Next, you need to inform people about your blog. You can join currently established blogs (that target your audience), make interesting and well thought-out posts, then insert links to your own blog. You can also inform people about your blog on your website, or emails you send out. Furthermore, you can create RSS feeds to allow your audience to receive automated messages every time you post an update in your blog. Many businesses also join with other businesses to get their links "out there". For example, you can join with a business in a similar industry. They can host links to your blog or website on their website and you can post their links on yours.
Maintaining Your Blog
You can't expect to create a blog, gather a group of consumers, and let the blog take care of itself. The blog should be carefully maintained. It is your responsibility to guide conversations, respond to your customers (give them a voice to talk to), and maintain your member's interest in your blog. If you don't have time to maintain your blog, you can make "blog maintenance" someones responsibility. This process of communicating with your customers is an important step and should not be overlooked. People begin to feel their voice is not heard when a blog appears to have no administrator.
So How Can I Start?
Creating your own blog rather than using a third part blog will offer you more freedom. You can change the formatting of the blog to fit your customer's preferences. After you choose a blog platform, you can visit blogs that are in the same industry as yours and see what conversation topics engage the member. Think on these points, capitalize on them, and create your own views on the matter on your own developing blog. Finally, after you have posted a minimum of 5 posts (as described above) begin inviting people to your blog.
Blogging allows you to connect directly with your Internet customers. It is the closest you will ever get to sitting down with a cup of coffee and talking to them directly. This is the way you should write. Imagine you are sitting down with a cup of coffee and having an interesting conversation with this imaginary customer.
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